Press & Conversations
HYLLA CASA Begins Soft Opening in Chongqing Co-Luxe shaped the opening communications strategy for HYLLA CASA, the urban-series brand under HYLLA , for the soft opening of its Luzumiao location in Jiefangbei, Chongqing. Introducing “A Room Where Time Slows Down in the City” as the central launch expression, the work defined the opening narrative, target audiences and key messages for a clear and coherent public introduction.
Co-Luxe provides brand, marketing and channel advisory for Yici（Trace by Yici）, a contemporary Chinese ceramic accessory brand, and supported the media outreach behind this feature. In August 2026, China Daily published ”Wearable pieces of history,“ tracing designer Zhao Yici's move from over a decade in jewelry design into ceramic practice in Jingdezhen, and her reinterpretation of Longquan celadon glazes and the aesthetic of liubai — ”leaving blankness“ — in contemporary accessories. Published as Jingdezhen's handicraft industry sites were inscribed on the UNESCO World Heritage List, the feature allowed Yici's material narrative to be told in full to an international readership, framing traditional craft as cultural memory that can be worn every day.China Daily, August 15–16, 2026, LIFE, page 10. Reporting by Lin Qi.
As annual brand and marketing strategy advisor to Beijing SKP-S, Coco Wang, Founder of Co-Luxe, has been shaping the SKP-S Night School project since April 2026. Built through lifestyle content and community programming, the initiative expands SKP-S from a pioneering retail space into a cultural and lifestyle platform for urban audiences.
Coco Wang, Founder of Co-Luxe, participated extensively in the launch of the UNDP 2026 SPARK Selected project as a core jury member and forum expert.