Selected Works
The power of a brand is
to choose with certainty in uncertainty.
Brand Strategy
Led brand refresh and digital strategy. The 2024 Wuhan SKP-S launch won China's Gold Flag Award for marketing and PR, establishing a new paradigm for premium retail.
Retail Experience
Curated and executed Lane Crawford projects in collaboration with Prada, To Summer, and Ruohan, exploring narrative possibilities in retail spaces.
Sustainability Consulting
Provided brand strategy and communications consulting for Tencent Sustainable Social Value unit and CASVI portfolio companies, building frameworks that deliver both commercial results and social impact.
Cultural Innovation
Curated and executed major SKP art projects, including the 2024 JingArt x SKP-S Beijing initiative, bridging luxury brands with contemporary art and embedding cultural content into commercial spaces.
Brand Strategy
Led Guvet's 2026 brand strategy upgrade, supporting its journey from e-commerce to the premium functional apparel segment. Guvet represents a new generation of Chinese brands driven by technology and product innovation, scaling from online channels to premium retail.
Brand Strategy
Provided comprehensive brand, marketing, and channel support for Yici—China's contemporary ceramic accessories brand. As the only ceramic accessories brand in Beijing SKP, Yici revalues traditional materials through a contemporary lens.